An American Special Effects Company Delivering The Best

Atlas Special FX focuses on creating unique event experiences through a combination of proprietary and patent pending niche technology.

Our company has always focused on customer satisfaction and affordability, without sacrificing quality. We have used this model and grown from one snow machine, in a garage, now to an inventory network and customer base that spans the globe.

50+ years of combined entertainment experiences help with the everyday needs of live entertainment.

Our cutting edge special effects equipment sets us apart in our field.

Atlas Special FX is unique in the fact that it has a strategic partnership with a manufacturing arm based in Atlanta, as well as a chemical company and CO2 specialty gas provider. What does this mean for our customers? For starters, this means Atlas Special FX can take your ideas and custom design unique products, props and stages.

This means our company can service your event needs from conception to the cleanup. Our creative think tank can take average entertainment and make them interactive experiential events not soon forgotten.

Step 1
Broker a deal for your company conferences, match you up with accommodations, and handle marketing.
Step 2
The Basics
Manage services like catering, stage, light, sound, & entertainment.
Step 3
Wow! Factor
World-class creative special effects including pyrotechnics & interactive elements.
Step 4
Final Stages
Video production, cleanup…and more.

Multiple Locations, strategically placed.

Delivering quality special FX experiences anywhere.

Atlas Special FX has offices in Atlanta, Biloxi, Dallas, Denver, Orlando, Nashville, St Louis,  Tampa, and Jamaica. The recent expansion brings our exciting equipment to local markets reducing shipping expenses for our clients.

Atlas Special FX Is As Unique As It Gets: We encourage you to read about, and get to know each one of our experienced team members. We’ve assembled an experienced team that will provide you detailed information about atmospheric special effects, and how these effects can be tailored to enhance your show.  Thanks so much for considering our company to handle your event production needs.  We certainly do appreciate your business.

Michael Willett


Michael Willett was born and raised in rural Arkansas where he learned the small-town values of hard work, dedication and caring for others. After seven years of college, Michael realized he was an entrepreneur. He started in the real estate industry and after many years of success, the 2008 recession hit hard. He then turned his entrepreneurial skills to the event world and began laying out a plan for how he could create affordable, unique customer event experiences. As an idea guy, he quickly found himself drafting patents and filing trademarks that would later become the foundation of the Atlas Special FX brand associated with trust. Many friends and family questioned the decision to start a business during the recession, but Michael had confidence in his ability. He handled every facet of the business and even taught himself how to build his first website. In 2010 he employed two of his neighbors and began to expand his business model. See, Michael is driven by a passion to succeed rather than a passion for money, and he loves a challenge.

Since that day he’s taken one snow machine, 2 neighbors and a lot of elbow grease, and turned it into a business that supplies event services and equipment to over 90 countries. Currently his team has offices in 6 states and continues to create jobs, while teaching others how to work for themselves. This start-from-scratch business continues to bring high quality, low cost special effects to all walks of life. It goes without saying, but hard work really does pay off. To learn more about how join this team, feel free to call him on his personal cell.

Erik Johnson

Southwest Sales/Marketing

Erik Johnson heads up Atlas Special FX Dallas operation, and brings to the team an extensive career installing and operating AV and intelligent lighting. Born and raised in Central Texas, Erik has been professionally involved in event production in the Texas rental market, and surrounding states for the past decade. Now, wearing a multitude of hats, Erik oversees operations for the lone star state for DFWSFX and also runs the AV division for Atlas Special Effects. With a multitude of special events to his credit, Erik brings a well rounded skill set of electrics, rigging, audio, video, lighting, and all things production to the our central region team.

Eric Jansen

Sales & Marketing SE

Eric Jansen with Atlas FX Orlando is just a wealth of knowledge when it comes to production questions. His level of comfort and experience is unmatched in the South Florida Market. Eric grew up in South Florida and has been in the live production industry for over a decade. He started in the events industry in 2004 when he created a DJ business providing event support to clubs and weddings from Miami to Wilmington, North Carolina. He attended Fullsail University in 2011 and received an Associates in Recording Engineering, along with a Bachelors in Recording Arts and Show Production. After starting his own Central Florida based Audio Visual company, Eric went on multiple nationwide tours as head Lighting Designer. He has since been LD for a multitude of large corporate events including Pepsi, Dilloite National Symposium, and Novo Nordisk USA. Eric is excited to be representing one of the largest special effects suppliers in the nation. His lighting and live production background will be invaluable to the cause of creating the top notch events, with incredible customer service.

Amanda Vander lest

Exec. Accnts./Business Dev.

Some say there are no words to describe Amanda, but we disagree. If our team had to sum it up in one phrase it would be “Absolutely Amazing!” There are few individuals on this planet that connect with customers like Amanda, and her southern charm. And there are even fewer that put in time like her. She will literally work from dusk to dawn to make sure the event is organized and under control. Her outgoing personality, and electric energy create a client relationship that is unforgettable. And if you are searching for an account representative that will make sure your event is put first, then look no further. Amanda is your rep. Amanda’s extensive background in sales and customer service is what truly shine to our customers, and make each event unforgettable. And we are sure you will not fail to notice her follow up commitment is just as strong as her sales drive. Oh we almost forgot to mention that Amanda loves attending, and even working at her clients events….That’s right she takes pride in making sure each call goes from intro to load out. Give us a call today!

Foam Machine Q&A

Is the foam slippery?

Once the Double Stack or Extreme foam concentrate is properly mixed with water, it has the similar viscosity as water.

Will foam machines make the floor wet?

Yes, it has water, and water will make your floor wet. Our solutions are the driest foam in the industry. If some say that their foam is dry foam, it is untrue. You cannot have foam without water.

Do our foam guests get wet?

They do get wet. All foam parties are wet and wild. How wet depends on how long they play in the foam.

How long will the foam last?

It all depends on how many people play in the foam. As more people play in the foam, they break the bubbles. But usually, if foam is untouched, it can last for hours.

At the end of the night, what happens to the foam?

If you let the foam dry out, it will turn to a powder that can be swept up. It does not leave any sticky residue. Depending on the amount of water and foam you use, you can have left over water on the floor, which can be mopped, shop-vac’d, or left to dry.

Does the foam hurt your eyes or skin?

Our foam fluid does not hurt your eyes or your skin. It is hypoallergenic, non toxic, and safe for all ages.

How long does 50 gallons of foam last when run through the foam machine?

Depending on the size of the pump, on average it will last approximately 30-40 minutes.

How much foam does the foam cannon machine make?

The foam cannon makes the same amount of foam as the other foam machines, it makes it appear to stack less while covering more area.

How do you contain the foam?

There are many ways to contain the foam. Some ways are by using an inflatable foam pit to contain the foam, building a containment area, using the dance floor or just by using a nice grassy area to contain the foam.

What kind of events has the foam been used at lately?

Foam has been traditionally used for nightclubs and raves. Lately foam has been used at company picnics as the main attraction, college promotions, birthdays, summer camps, and even high school homecomings. All ages loves to play in foam.

Does the foam hurt lawn or trees?

All our foam solutions are biodegradable, eco-friendly and when mixed proper will not harm any living thing.

Do you need to carry any special permits to use the foam?

In all of our years we have not found a city ordnance that requires any kind of permit. If you are concerned, please check with your local municipality.

Snow Machine Q&A

Does evaporating snow leave a residue?

Our proprietary ES-100 and QES-100 snow fluid are specially formulated to evaporate leaving the surface clean and free of residue.

Can snow machines be rented and used indoors?

Atlanta Special FX offers both rentals or purchases. Our knowledgeable staff can educate you on how to properly operate the machines or you can choose to have a certified technician during your event. Yes they can be used indoors. Each of our machines have fine adjustments so you can choose the size of your snowflake. When used indoors just set the snowflake size to evaporate as it touches the surface. If you have low ceilings some snow could accumulate on non porous surfaces.

Do you rent to our state?

We are a full service rental company and can ship snow machines to all 50 states. We offer the lowest rental prices and competitive shipping rates. Each snow machine comes with a full set of instructions and full time technical service.

Are QES-100 and ES-100 snow fluid safe around food?

Although our snow fluid is safe around all types of food, most caters utilize the snow at the entrance to events for a “WOW!” factor. Some guests are particular about anything landing on their food.

Does snow fluid stain?

No it does not stain. If you have low ceilings or use a large flake size, more moisture is trapped inside the flake and can produce wet marks on clothing and surfaces. It will evaporate within seconds and once dries there will be no marks.

What types of snow machines can use QES-100 and ES-100 fluid?

ES-100 Snow Fluid has been tested in virtually all major types of snow machines and will not clog supply lines. It is recommended with all snow machines to run a cycle of hot water through the machine before long storage periods.

Can you scent the snow fluid?

Yes our snow fluid can be scented with a variety of fragrances to enhance your event. We add a subtle amount of fragrance to act as a background scent and stimulate your audience.

Does it make the floor slippery?

Snow fluid does have moisture in it but with proper operating and settings your surface should not become slippery. If you have low ceilings it is recommended to use a small snowflake size to speed up the evaporation process. You can also use a floor fan aimed toward the ceiling to increase the time the flakes have to evaporate.

What is the difference between ES-100 and ES-100C?

ES-100 is premixed snow fluid and is ready for use in any snow machine. ES-100 C is the concentrated form and is not ready for use. It must be mixed with 120 ounces of water. De-ionized water is recommended to reduce the amount of chlorine and minerals in water. This will result in a cleaner evaporation.

Are the snow machines production quality?

Each of the snow machines offered by Atlanta Special FX have been thoroughly tested by our trained staff for quality performance. Our snow machines are currently used by theme parks across the country and have been used for video and TV production to produce the most realistic snow available. Most recently our snow making equipment was used on Extreme Makeover Home Edition’s Christmas Special.

Cryo CO2 Q&A

Can you customize the voltage to run on DC?

Yes, we can custom make to almost any voltage.

Contact our tech support (404) 644-2801 for details.

How long will the tanks last?

High pressure has approximately 45-55 seconds of effect with the single cryo jets and approximately 1.25 minutes with the handheld cryo guns. Dewar tanks have approximately 8 times more effect than the 50lb siphon tank. The average blast is 2-3 seconds.

What kind of tank do I need, and do they come in different sizes?

You need one of two tanks.

1) A 20,50,75, or 100 pound high pressure siphon tube tank. Make sure the tank has a liquid siphon tube with the pipe that drops to the bottom of the tank to get the liquid C02.

2) A Dewar tank which is a low pressure refrigerated tank.

Can we order longer hoses?

Yes. We can custom manufacture a hose to a specific size.

How high do the plumes of fog travel?

They are effected by humidity. The more the humidity, the better the white cloud of fog. Normally at least 20 feet to 30 feet. In a club atmosphere once there are hundreds of sweaty people dancing the humidity to rise and the effect will appear that much better.

Where do I buy or rent CO2?

CO2 is available almost anywhere. Airgas is a national chain that provides welding products.

How far can you run a CO2 line to a cryo valve?

Best at 20 foot – 30 foot hose.

For ideal performance you should try and keep your hoses as short as possible.

If using a high pressure 50lb siphon tank we recommend staying around the 50-70 feet length.

If using the Dewar tank we recommend as close to 70 feet or less for ideal performance.

Longer hoses can be used but you will notice a second or two purge before the fog blasts out if not fired every 20 – 30 minutes.

Can it cool down an area?

Yes 25-40% when the effect is running.

Cloudvertise Foam Clouds Q&A

What is Cloudvertising?

Cloudvertising is a fresh and exciting new advertising medium that uses helium filled foam clouds to provide aerial entertainment for indoor and outdoor events.

What does a cloud machine do?

This atmospheric special effect produces man made clouds that can be custom shaped to your logo or theme.

How can we benefit from Cloudvertising?

Now you can offer something brand new to your fans, guests or clients that will inspire imagination and intrigue. Draw attention to any location and brand your logo in unpopulated space…the sky.

What logos or brands can you do?

Our experienced design team can produce almost any shape or logo. If your logo is too intricate, we will examine it and offer suggestions that will attract attention to your event.

Where can this cloud effect be used?

Cloudvertising can be used indoors and out Indoor events require ceiling heights of at least 40 feet to produce the desired effect.

What type of events have used custom clouds?

This new technology can been used by private parties, tailgaters, grand openings, corporate sponsored events, weddings, major league baseball and football teams, college football teams, fairs and festivals.

What suggestions do you have to help us best utilize custom cloud advertising?

The key is to incorporate a presence at the ground level once the crowd is attracted to the location. Cloudvertising will attract a curious crowd and provides a captive audience for a street team to pass out promotional items and invitations to future sponsored events.

Why is Cloudvertising effective?

Cloudvertising offers an affordable, eco friendly alternative for aerial entertainment and advertising.

Neon Paint Party Q&A

Is a neon paint party safe?

Yes, it conforms to standards and have been used for decades on children without incident. The paint is a water based paint and is non-toxic.

is the neon paint washable?

Yes our neon paint is washable from the skin and most clothing. Our paint party paint was designed to wash off of skin and hair and many materials. However, it will leave mild stains on certain porous materials (Such as White T-Shirts) and most of the users love keeping their T-Shirts as souvenirs.

What is the cost associated with hosting a neon paint party?

Neon paint parties can be handled a couple of different ways but the overall cost is low. The paint itself can be purchased directly from in concentrate form and diluted with water for the proper blasting from a neon paint cannon. Paint starts at $65/15 Gallons.

Do you ship internationally?

As a leader in special effects and theatrical fluid manufacturing worldwide, Atlanta Special FX has a dependable network of international members that keep our shipping rates very aggressive both international and domestic.

What neon paint colors are available?

Available Colors Are Neon Red, Neon Yellow, Neon Green, Neon Blue, Neon Purple, Neon Pink and Neon Orange.

What sizes are available?

5 gallon, 55 Gallon and 275 gallon totes.

Does your neon paint glow in the dark?

Yes our neon party paint has UV additives that give the paint a bright glow in “black light” settings

Do you know a company that can be hired to do the neon paint party for you?

There are many different neon paint party companies and all put on a great show, but we recommend Neon1x